Brand Design Lead at Appcues-2

Appcues provides a platform that allows marketing, product, and digital teams to create personalized digital experiences at scale. By translating customer behavior into tangible business results without requiring heavy technical resources, we power product-led growth and digital adoption for thousands of organizations, including Adobe, Crossbeam, Equifax, Redfin, and US Foods. We are currently entering an exciting new phase of growth with a refreshed leadership team and a renewed mission. As we expand our brand awareness and optimize our digital presence, we are looking for a Brand Design Lead to help us bring our evolving visual identity to life across our website, digital ads, social channels, and in-person experiences.

Key outcomes

• Take ownership of our brand identity and design system to ensure visual consistency and sustainable workflows across all company deliverables.
• Create high-quality web experiences that effectively communicate our vision, product value, and brand story.
• Develop compelling data visualizations, infographics, and abstract visual metaphors that make complex concepts accessible and memorable.
• Partner with marketing team members and company stakeholders to align business goals with creative brand experiences.
• Explore innovative visual approaches, including the use of AI prototyping tools, to elevate our creative standards.
• Collaborate across the marketing team to enhance landing pages and email sequences while ensuring all assets feature strong messaging and effective distribution.

Requirements

• Proven experience acting as both a strategic taste-maker and a hands-on producer.
• A scrappy, results-driven mindset with the ability to navigate ambiguity and build creative direction from the ground up.
• Expertise in maintaining a consistent brand experience across multiple digital channels.
• Technical proficiency in Webflow to translate website designs into functional, live experiences.
• A data-informed approach to design, with the ability to adapt creative work based on performance insights.
• Excellent verbal and written communication skills, with the ability to present strategies and performance metrics to cross-functional teams and senior leaders.
• Comfort operating within a lean team environment and managing a modest budget.
• Professional fluency in English.

Compensation

We offer a competitive compensation package that includes equity compensation to ensure every team member is invested in our collective success. Our comprehensive benefits package is designed to support your well-being and professional growth, featuring:

• Medical, dental, and vision insurance.
• 401k retirement plan with company match.
• Maternity and paternity leave.
• Flexible paid time off policy.
• Annual learning budget for professional development.
• Home office stipend and an annual budget for work-related technology.
• Reimbursement for coworking space fees.

How to apply

If you are a collaborative creative ready to shape the future of our brand, we invite you to submit your application. We look forward to reviewing your portfolio and discussing how your expertise can help us reach our next phase of growth.