Associate Paid Marketing Specialist Creative Strategy
59k - 72k USD
Hybrid
Full Time
#Marketing
#Google Ads
#Facebook Ads
#Ads
#Display
#Testing
#Jira
#Trello
#Project Management
#Creative Strategy
Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.
We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.
Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
As part of the performance marketing team, the Creative Strategy Specialist is primarily responsible for developing high performing and quality creative assets that span our product portfolio for use across multiple advertising channels and media. You will not only be the expert on our different audiences but also the performance of different types of ads across paid channels and able to bring key learnings to the entire organization.
The successful candidate will be an expert in the nuances of different social media networks and advertising platforms. You will have a knack for identifying what might work well on Instagram and what three things need to change for it to translate to Tik Tok - as well as the ability to communicate that to different team members. You will have strong creative instincts and also the analytical skills to test your hypotheses and challenge your own beliefs.
You will own the end-to-end creative production process through in-house and agency partners for ad design and copy. This includes competitive research, brainstorming, ideation, feedback, collaboration with compliance and design teams, live testing, and ongoing iterations.
Your role will be pivotal in crafting compelling narratives that highlight the importance of credit building and the positive impact our solutions have on our users’ lives. Ultimately, you must have empathy for different audiences that are experiencing financial stressors and challenges and help tell the story of how Self can help them access different tools and take control of their credit.
Key Responsibilities
- Collaborate with marketing, design, copy, and product teams to create compelling ad content for use in various channels, including social media, display, video, and other digital channels
- Ensure that our marketing creatives effectively communicate our brand story and value proposition, with unique positioning for different audiences and use cases that caters to the unique needs of individual channels and networks
- Analyze market research and develop customer insights that identify trends, challenges, and opportunities for engagement
- Report on creative performance and trends in weekly/monthly reviews with marketing teams bringing insights and recommendations to different channel owners and teams
- Participate in brainstorming sessions to generate fresh ideas and creative solutions that address the needs of our audiences for existing products and as part of go-to-market projects for new product launches
- Analyze campaign performance metrics and user feedback to optimize future marketing strategies and content
- Work with multiple in-house and external creative production agencies and compliance teams to produce a consistent flow of high-performing and compliant content that meets the channel and business objectives
- Leverage AI-driven tools to enhance content creation, including automation of repetitive tasks, personalization at scale, and dynamic ad optimization to improve targeting and creative performance.
- Stay up to date with industry trends, best practices, and emerging technologies related to credit building and financial empowerment.
Requirements:
-
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-3 years of experience in marketing, advertising, or creative strategy, preferably within the fintech or financial services sector.
- Experience with major ads platforms such as Google Ads (Search, GDN, YouTube, and UAC campaigns), Facebook Ads, Snap Ads, Tik Tok ads, or Programmatic Display Experience
- Experience in A/B testing to drive KPI improvement
- Experience in project management tools like Jira or Trello
- Demonstrated ability to bridge creative vision and analytical insights
- Ability to work in a fast-paced, start-up environment
- Organization, planning, and prioritization skills are a must, with an eye for detail working in a highly-regulated industry
Base salary range: $58,500-71,500 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.
Benefits and Perks:
We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.
Our perks include:
- Company Equity in the form of Stock Options
- Quarterly performance-based bonuses
- Generous employer-paid health, vision and dental insurance coverage
- Flexible vacation policy
- Educational assistance
- Free gym membership
- Casual dress code
- Team building events and activities
- Remote work arrangements/ flexible work schedule
- Paid parental leave
Self Financial requires all employees hired to successfully pass a background check.
We are an Equal Opportunity Employer.
