Eqbank

Associate Manager Lifecycle Marketing

Canada

Hybrid

Full Time

#Marketing

#Lifecycle Marketing

#CRM Software

#Customer Insights

#Creative Briefs

#Data Analysis

Eqbank is looking for a Associate Manager Lifecycle Marketing

Full Time Mid-Level Hybrid Canada Marketing Lifecycle Marketing CRM Software Customer Insights Creative Briefs Data Analysis English Hybrid work Medical insurance Dental insurance Vision insurance Life insurance Disability insurance Paid time off Professional development Equity compensation

Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.

The Work

Reporting to the Senior Manager, Personal Banking Growth, the Associate Manager, Lifecycle Marketing is responsible for supporting key engagement initiatives and managing the end-to-end implementation and evaluation of product marketing campaigns and automated lifecycle journeys for EQ Bank. This role plays a hands-on role in executing customer-facing communications to drive engagement KPIs – including customer onboarding and activation, deposit balance growth, product / feature adoption, and primary banking behaviors while leveraging creative resources, analytics and CX insights.

The Core Responsibilities!

Lead the end-to-end execution of marketing initiatives to support onboarding, funding, product adoption, and deposit growth.

Build and optimize automated customer journeys across lifecycle stages, including message development, testing, and reporting.

Manage the creative development process including writing of creative briefs and ensure flawless execution of marketing campaigns. Work closely with internal agency, product partners and legal/compliance to deliver innovative and impactful programs for our customer base.

Use data-driven analysis and customer insights to tests messaging and channels to continuously improve performance.

Be a customer advocate within EQ Bank marketing team, ensuring the highest quality interactions with the customer across all lifecycle stages and channels.

Work with various stakeholders such as Legal, Compliance, Contact Centre and Operations to ensure alignment on customer communication and timing.

Collaborate closely with Customer Care, CX and Product teams to identify and alleviate customer pain points and ensure an omni-channel customer experience.

Let's Talk About You!

3 – 5 years of experience in lifecycle or email marketing and familiarity with CRM software (i.e. MS Dynamics or Salesforce Marketing Cloud) and CASL regulations.

Strong understanding of customer communication principles, including clarity, tone, and relevance across lifecycle journeys, email campaigns, and other marketing touchpoints.

Experience developing clear, focused creative briefs and providing actionable feedback that translates campaign objectives into effective, high-impact marketing communications.

Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.

Passion for customer insights and communications to achieve business objectives.

Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously while ensuring the Senior Manager, Personal Banking Growth has an appropriate level of awareness/detail on projects to support.

Self-starter – capable of managing projects independently and building relationships with internal/external stakeholders.

Strong verbal, written and communication skills.

Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs.

Track record of delivering key business results.

Post-secondary education in Marketing, Commerce or related experience.

Financial Services experience would be an asset.

What we offer [For full-time permanent roles]

💰 Competitive discretionary bonus

✨ Market leading RRSP match program

🩺 Medical, dental, vision, life, and disability benefits

📝 Employee Share Purchase Plan

👶🏽 Maternity/Parental top-up while you care for your little one

🏝 Generous vacation policy and personal days

🖥 Virtual events to connect with your fellow colleagues

🎓 Annual professional development allowance and a comprehensive Career Development program

💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!

Eqbank

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Associate Manager Lifecycle Marketing at Eqbank