Associate Manager Lifecycle Marketing
Hybrid
Full Time
#Marketing
#Lifecycle Marketing
#CRM Software
#Customer Insights
#Creative Briefs
#Data Analysis
We are not your typical bank. At Equitable Bank, we believe Canadians deserve better options, and we are dedicated to transforming the banking experience through innovation and agility. With over 50 years of history and more than $125 billion in assets under management, we serve over 670,000 customers directly through our EQ Bank digital platform, which has been recognized by Forbes as one of the top banks in Canada. We are a growing family of inquisitive minds, and we are looking for someone who is ready to challenge the status quo and help us redefine the future of finance.
What you'll be doing
- Lead the end-to-end execution of marketing initiatives designed to drive customer onboarding, funding, product adoption, and deposit growth.
- Design and optimize automated customer journeys, which includes managing message development, conducting A/B testing, and reporting on performance.
- Oversee the creative development process by writing effective briefs and collaborating with internal partners, legal, and compliance teams to ensure every campaign is impactful and accurate.
What you'll bring
To be successful in this role, you should have 3 to 5 years of experience in lifecycle or email marketing. We are looking for someone who is fluent in English and possesses the following qualifications:
- Proficiency with CRM software, such as Salesforce Marketing Cloud or MS Dynamics, along with a solid understanding of CASL regulations.
- Strong data analysis skills with the ability to translate metrics into actionable business insights.
- Experience in creating clear creative briefs and providing feedback that results in high-impact communications.
- A self-starting mindset with the ability to manage multiple projects simultaneously in a fast-paced, agile environment.
- A post-secondary degree in Marketing, Commerce, or a related field, with experience in the financial services industry considered a significant asset.
What you'll get
We offer a hybrid work environment and a comprehensive benefits package designed to support your health, well-being, and professional growth:
- Medical, dental, vision, life, and disability insurance.
- Paid time off, including a generous vacation policy and personal days.
- Equity compensation and an Employee Share Purchase Plan.
- A market-leading RRSP match program and a competitive discretionary bonus.
- Annual professional development allowance and access to a comprehensive career development program.
- Maternity and parental leave top-up programs.
