Associate Director of B2B Content Marketing at Business Insider

At Business Insider, we are dedicated to informing and inspiring a global audience that is driven, optimistic, and forward-thinking. Our mission centers on delivering storytelling that is smart, accessible, and genuinely helpful. As a leading global journalism company, we reach over 375 million people with coverage spanning business, technology, and innovation. We operate as a unified team, prioritizing effectiveness and a constant drive to improve, all while fostering a culture of diversity, equity, and inclusion. If you are a creative professional who thrives in a fast-paced, collaborative environment, we would love for you to help us shape the narrative of our brand.

About the Role

We are looking for an Associate Director of B2B Content Marketing to join our Global B2B Marketing team on a full-time basis. In this lead role, you will be the primary voice for Business Insider Advertising, our commercial division that connects brands with our influential audience. You will be responsible for crafting and executing a comprehensive content strategy that spans social media, email campaigns, and high-impact marketing collateral. This is a hands-on position where you will balance strategic planning with the day-to-day production of content that elevates our brand and supports our advertising solutions.

Key Responsibilities

• Develop and implement a robust social media strategy, specifically focusing on LinkedIn, to launch new formats and grow our professional engagement.
• Manage and optimize our B2B email marketing program, including building targeted lists and creating newsletters that foster long-term client relationships.
• Produce high-quality sales enablement materials and marketing collateral, leading both the writing and design direction to effectively communicate our product offerings to decision-makers.

Requirements

To be successful in this role, you should possess a strong background in content marketing and a passion for storytelling. We are looking for candidates who meet the following criteria:

• At least 7 years of relevant professional experience in B2B content marketing, ideally within the advertising or media industry.
• Proven expertise in managing social media channels, specifically LinkedIn, and building successful email marketing programs using platforms like HubSpot.
• Exceptional writing and editorial skills, with the ability to collaborate effectively with executives and designers to produce polished, brand-aligned materials.
• Strong project management capabilities, allowing you to handle multiple deadlines and internal approval processes with ease.

Location

This position is based in our New York City headquarters and follows a hybrid work model, requiring an in-office presence of at least 2 to 3 days per week.

Compensation and Benefits

We offer a competitive base salary ranging from $120,000 to $130,000, which is determined based on your specific skills and experience. In addition to base pay, you will be eligible for a bonus and a comprehensive benefits package designed to support your well-being and future, including:

• Comprehensive medical, dental, and vision insurance plans.
• A matched and vested 401k retirement plan.
• Flexible paid time off, 10 paid holidays, and 16 weeks of parental leave.
• Commuter benefits and an employee assistance program.
• Access to financial planning guidance, family planning services, and mental health resources.