Associate Director App Marketing at HelloFresh

The role

As Associate Director of App Marketing in our Paid Marketing department, you will be responsible for leading a team that drives app-based customer acquisition to 17 countries and 5 brands. You will lead the expansion of our App Acquisition efforts in a cost-effective manner while contributing to our full-funnel customer journey strategy.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Lead a team that runs all the app marketing activities (including ASO) and partner with other Paid Marketing teams to run app native campaigns on their platforms (ie. Google, Meta).
• Work on improving the channel infrastructure by: 
• i) identifying tech/setup gaps preventing further efficient scaling of channels, resolving them, and assisting the team in launching new campaigns; 
• ii) partner with tech, product, and other marketing stakeholders to test and scale improvements in the app funnel & experience to improve app-based customer acquisition; 
• iii) building the infrastructure to increase the efficiency of the team (budgeting automation, incremental regression analysis, etc..);
• iv) coordinating and deploying different messaging on ads and app store landing pages in collaboration with the brand team and the other performance marketing teams involved in channel execution;
• v) collaborating with the marketing data product team to improve the integration of the app marketing channels into the MMM and other marketing measurement models;
• vi) closely collaborating with the tracking team to improve the current MMP integration and app tracking data pipelines.

What you’ll bring

• 10+ years of professional experience in Paid User Acquisition and ASO.
• 5+ years of experience leading and growing a high-performing app marketing team
• You bring an entrepreneurial mindset: you embrace ownership, make bold, data-driven decisions, and relentlessly pursue innovative solutions to drive sustainable growth
• Strong understanding of mobile tracking platforms (e.g., MMPs) including hands-on experience with integration and troubleshooting
• Experience interpreting, and optimizing multi-touch attribution models and/or marketing mix modeling (MMM)
• Ability to identify and close tech/setup gaps quickly (e.g., partner with product, tech, and marketing stakeholders to launch or optimize new campaigns)
• Understanding of digital marketing disciplines from digital display, paid social media, OTV, SEO, PPC, e-commerce, social media, and affiliate marketing
• Excellent communication skills. You will be the go-to person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
• Comfortable navigating ambiguity, testing new approaches, and learning from both successes and failures
• A true team player who values diversity of thought and actively encourages an inclusive culture

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.