Associate Director App Marketing at HelloFresh

H
HelloFresh

Associate Director App Marketing

de flag
Germany

Hybrid

Full Time

#Marketing

#user

#ASO

#Mobile

#Attribution

#Digital Marketing

HelloFresh is looking for a Associate Director App Marketing
Full TimeDirectorHybridGermanyMarketinguserASOMobileAttributionDigital MarketingEnglishHybrid workRelocation assistanceLearning budgetMental wellness budget

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We are looking for an Associate Director of App Marketing to join our Paid Marketing team in Germany. In this full-time, hybrid role, you will lead a talented team to drive app-based customer acquisition across 17 countries and 5 brands, helping us continue our mission as the world's leading meal kit provider.

Responsibilities

  • Manage all app marketing activities, including ASO, while partnering with other teams to execute native campaigns on platforms like Google and Meta.
  • Identify and resolve technical or infrastructure gaps to ensure efficient scaling of marketing channels.
  • Collaborate with product, tech, and marketing stakeholders to test and optimize the app funnel and overall user experience.
  • Build and maintain infrastructure for team efficiency, such as budgeting automation and incremental regression analysis.
  • Coordinate messaging across ads and app store landing pages in partnership with our brand and performance marketing teams.
  • Work closely with the marketing data product and tracking teams to improve MMP integration and data pipelines for better measurement models.

Must-haves

  • At least 10 years of professional experience in Paid User Acquisition and ASO.
  • A minimum of 5 years of experience leading and scaling high-performing app marketing teams.
  • An entrepreneurial mindset with a track record of making data-driven decisions.
  • Deep technical understanding of mobile tracking platforms, including hands-on experience with integration and troubleshooting.
  • Proficiency in optimizing multi-touch attribution models and marketing mix modeling.
  • Comprehensive knowledge of digital marketing disciplines, including paid social, display, SEO, PPC, and affiliate marketing.
  • Excellent communication skills and the ability to navigate ambiguity in a fast-paced environment.
  • Fluency in English.

Benefits

  • Hybrid work model to support your work-life balance.
  • Relocation assistance for those moving to Germany.
  • Annual learning budget to support your professional development.
  • Mental wellness budget to prioritize your health and well-being.
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HelloFresh

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H
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Associate Director App Marketing

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#Mobile

#Attribution

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