HelloFresh

Associate Director App Marketing

Germany

Hybrid

Full Time

#Marketing

#user

#ASO

#Mobile

#Attribution

#Digital Marketing

HelloFresh is looking for a Associate Director App Marketing

Full Time Director Hybrid Germany Marketing user ASO Mobile Attribution Digital Marketing English Hybrid work Relocation assistance Learning budget Mental wellness budget

We are looking for an Associate Director of App Marketing to join our Paid Marketing team in Germany. In this full-time, hybrid role, you will lead a talented team to drive app-based customer acquisition across 17 countries and 5 brands, helping us continue our mission as the world's leading meal kit provider.

Responsibilities

Manage all app marketing activities, including ASO, while partnering with other teams to execute native campaigns on platforms like Google and Meta.
Identify and resolve technical or infrastructure gaps to ensure efficient scaling of marketing channels.
Collaborate with product, tech, and marketing stakeholders to test and optimize the app funnel and overall user experience.
Build and maintain infrastructure for team efficiency, such as budgeting automation and incremental regression analysis.
Coordinate messaging across ads and app store landing pages in partnership with our brand and performance marketing teams.
Work closely with the marketing data product and tracking teams to improve MMP integration and data pipelines for better measurement models.

Must-haves

At least 10 years of professional experience in Paid User Acquisition and ASO.
A minimum of 5 years of experience leading and scaling high-performing app marketing teams.
An entrepreneurial mindset with a track record of making data-driven decisions.
Deep technical understanding of mobile tracking platforms, including hands-on experience with integration and troubleshooting.
Proficiency in optimizing multi-touch attribution models and marketing mix modeling.
Comprehensive knowledge of digital marketing disciplines, including paid social, display, SEO, PPC, and affiliate marketing.
Excellent communication skills and the ability to navigate ambiguity in a fast-paced environment.
Fluency in English.

Benefits

Hybrid work model to support your work-life balance.
Relocation assistance for those moving to Germany.
Annual learning budget to support your professional development.
Mental wellness budget to prioritize your health and well-being.

HelloFresh

5 views

0 applied

Share this job

Copy Permalink

Open roles at HelloFresh

HelloFresh

Associate Director of Online Marketing

Netherlands

Hybrid

Full Time

#Digital Marketing

#Performance Marketing

#E Commerce

#Paid Media

#Ads

#Google Ads

#YouTube

#AI Tools

#Automation

#Project Management

HelloFresh

Associate Director Marketing Reactivations

Germany

Hybrid

Full Time

#Marketing

#CRM

#Campaign Management

#Data Analysis

#Tooling

#Customer Experience

#Interpersonal Skills

#Analytical Skills

#Operations

#Quality Assurance

Discover similar jobs

LOBOVO

Digital Marketer

Remote

Full Time

#Marketing

#Digital Marketing

#Social Media Management

#SEO

#Content Creation

#Communication

#Marketing Analysis

IPhoneTechnicians

Mobile Cell Phone Repair Technician

Remote

Contractor

#Technology

#Mobile

#Customer Service

#Inventory Management

#apple

Insidea1

Customer Success Manager

Remote

Full Time

#Project Management

#Digital Marketing

#CRM

#Client Relationship Management

#Onboarding

#Upselling

#Reporting

#Training

Onceuponafarm

Customer Business Manager, Mass Channel

110k - 135k USD

Remote

Full Time

#Sales

#Data Analysis

#Leadership

#Retail

#Management

#Microsoft

#Ecommerce

#Forecasting

#Category Management

#Digital Marketing

Greenlight

Growth Marketing Manager, Conversion & Experimentation

105k - 145k USD

Remote

Full Time

#Marketing

#Fintech

#Conversion Rate Optimization

#Testing

#Martech

#Google Tag Manager

#Shopify

#UX

#Experimentation

#Analytics

Ayobody

Graphic Design Internship

Remote

Internship

#Marketing

#Wellness

#Figma

#AI Tools

#Framer

#ClickUp

UENI

Marketing Account Manager

Remote

Full Time

#Marketing

#Digital Marketing

#Email Marketing

#Social Media Management

#SEO

#Account Management

#Video

#Onboarding

#Troubleshooting

Claylabs

Product Marketing Manager

Remote

Full Time

#Marketing

#SaaS

#Product Marketing

#Positioning

#Messaging

#Go To Market

#Product Launches

#B2B SaaS

Stacvalley

Quality Assurance Student - Graphics & Content

Germany

Remote

Internship

#Marketing

#E Commerce

#Adobe Creative Cloud

#Figma

#Quality Assurance

#Content Review

#Communication

Wisp

Senior Marketing Manager, Content & Creator Strategy

Remote

Full Time

#Marketing

#Content Strategy

#Influencer Marketing

#Partnerships

#Strategy

#Social Media

#Brand Marketing

#People Management

#ROI Tracking

#Content

Markeeterscom

Brand & Social Media Marketer

Remote

Full Time

#Marketing

#Social Media

#Social Media Strategy

#Video Editing

#Content Creation

#Instagram

#YouTube

#LinkedIn

#Collaboration

#Analytics

Yardzen

Head of Marketing

Remote

Full Time

#Marketing

#Brand Strategy

#Performance Marketing

#Data Analysis

Felix

Production Coordinator

Canada

Remote

Full Time

#Marketing

#Healthcare

#Project Management

#Performance Marketing

#Creative Production

#Talent Sourcing

#Budget Management

#Process Optimization

Level99

Director, Integrated and Field Marketing

Remote

Full Time

#Marketing

#Brand Marketing

#Field Marketing

#Public Relations

#Project Management

#Partnership Management

#Campaign Strategy

#Data Analysis

#Planning

9amHealth

Marketing Director

170k - 170k USD

Remote

Full Time

#Marketing

#Campaign Management

#Management

#Data Analytics

#AI Tools

#Marketing Automation

#Project Management

#Team Leadership

#Stakeholder Management

Airship

Alliance and Partnership Manager

Remote

Full Time

#Partnerships

#Business Development

#SaaS

#Partnership Management

#Sales

#Crossbeam

#Salesforce

#Marketing

#Product

#API

Authentic8

Senior Growth Marketing Manager

113k - 120k USD

Remote

Full Time

#Marketing

#Cybersecurity

#Demand Generation

#Growth Marketing

#Performance Marketing

#AI Tools

#LinkedIn

#Google Ads

#Salesforce

#Marketo

#Email Marketing

SearchStax

Head of Product Marketing

180k - 200k USD

Remote

Full Time

#Marketing

#SaaS

#Product Marketing

#Positioning

#Messaging

#Go To Market

#Sales Enablement

#Competitive Analysis

#B2B SaaS

TeeTurtle

Senior E-Commerce and Digital Marketing Manager

90k - 110k USD

Remote

Full Time

#Digital Marketing

#Sales

#Google Suite

#Shopify

#Klaviyo

#Advertising

#Social Media Management

#Email Marketing

#Project Management

#Data Analysis

#Optimization

Ladders

Growth Designer

Remote

Full Time

#Marketing

#Design

#Figma

#Adobe Creative Suite

#Optimization

#A B Testing

#User Research

#Wireframing

#Prototyping

#Analytics

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Associate Director App Marketing at HelloFresh