ASO Manager
Hybrid
Full Time
#Digital Marketing
#User Acquisition
#ASO
#SEO
#Data Analysis
#Excel
#Tableau
#Connect
#Play
#Keyword Research
#AB Testing
#Appsflyer
We’re LiveScore Group, the team behind the world’s most popular scores app and the Virgin Bet and LiveScore Bet sportsbooks. Our digital marketing efforts power user growth across multiple territories, and we’re expanding fast. Right now we’re looking for someone who loves sport, data and optimisation to help shape how our apps are discovered in the stores.
What is this role?
This is a full-time, senior-level ASO Manager position based in the United Kingdom on a hybrid schedule. You’ll report to the Head of SEO and take ownership of all App Store and Google Play optimisation work across the group.
What will you do?
- Build and lead best-in-class ASO strategies for every app we run, covering keyword research, creative testing, reviews and ratings, and performance tracking on both Apple and Android.
- Turn data into clear recommendations by analysing trends, building improved reporting with the Martech team, and presenting results to senior stakeholders so we hit our growth targets.
- Act as the main point of contact between Product, Development and the stores, managing agency relationships, handling new launches and rejections, and keeping the wider team up to date on algorithm changes.
What makes you a great fit?
You bring several years of hands-on ASO experience, including store listing optimisation, A/B testing and competitor research. You’re confident using App Store Connect and Play Console, and you know how attribution works with MMPs such as AppsFlyer. Strong skills in Excel and Tableau help you turn large data sets into actionable insights, while clear communication keeps Product, Development and marketing teams aligned. Experience in e-gaming or another regulated industry is useful, and a genuine passion for sport will help you connect with our audience and our values.
What's in it for you?
We offer a company performance bonus, hybrid working with flexible hours, private healthcare and an enhanced assistance programme, plus enhanced family leave. Additional perks include subsidised gym membership, Ride to Work and annual travel card loans, life assurance, a contributory pension, and regular social events including Thursday drinks in the office.
LiveScore Group
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