Analyst, Marketing
Remote
Full Time
#Marketing
#Crypto
#Web3
#Project Management
#Content Development
#User Acquisition
#Email Marketing
#Social Media
#Strategy
#Braze
#Storytelling
Gemini is a global platform for cryptocurrency and Web3, established in 2014 by Tyler and Cameron Winklevoss. We provide a secure and intuitive environment for individuals and institutions across more than 70 countries to manage their digital assets. Our mission is to foster financial, creative, and personal freedom by building elegant products that offer greater choice and independence. We are currently seeking a motivated Marketing Analyst to join our team in a remote capacity, where you will focus on operational marketing, customer retention, and strategic growth initiatives within the UK market.
Key outcomes
- Develop and execute comprehensive go-to-market strategies for major product launches by coordinating with our product, design, and communications teams.
- Drive brand awareness and user engagement by managing multi-channel marketing efforts across social media and other digital touch points.
- Create and implement growth testing plans to optimize performance across various marketing channels.
- Design and launch customer-focused campaigns, utilizing email, push notifications, and in-app messaging to improve user retention.
- Manage the tactical execution of re-engagement initiatives, including the development of dynamic email templates.
- Analyze email marketing performance to derive actionable insights and suggest improvements through variant testing.
Requirements
- At least 2 years of professional experience managing marketing campaigns focused on user acquisition, engagement, and retention across digital platforms.
- Strong project management skills and the ability to maintain organization while delivering complex, cross-functional projects.
- A deep understanding of the Web3 and crypto landscape, including current market trends and industry developments.
- Proven experience in content development with a sharp eye for storytelling and creative execution.
- Practical knowledge of email marketing platforms, specifically Braze.
- Fluency in English and a genuine passion for the evolving crypto ecosystem.
Compensation
We provide a holistic approach to total rewards to ensure our team members are supported. Our benefits package includes:
- Equity compensation in the form of a new hire grant.
- Generous paid time off, including up to 28 days of holiday plus public bank holidays.
- Comprehensive health insurance plans.
- Retirement plan matching.
- Support for professional development and ongoing training.
- The flexibility of a remote work environment.
How to apply
If you are passionate about the future of finance and eager to contribute to a global Web3 platform, we invite you to submit your application. We look forward to reviewing your experience and discussing how you can help us drive the next era of digital asset adoption.
Gemini
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