Acquisition Strategy Associate
73k - 91k USD
Hybrid
Full Time
#Marketing
#Growth Marketing
#Customer Acquisition
#Operations
#Campaign Management
#CRM Platforms
#Testing
#Analytics
#Excel
#Data Analysis
We are searching for a Senior Acquisition Strategy Associate to join our team in a hybrid capacity. As the premier mobile gaming company in North America, we operate a diverse portfolio of brands including FanDuel Sportsbook, Casino, and Racing, and we are looking for a strategic thinker to help drive our customer acquisition initiatives to the next level.
Responsibilities
- Own and optimize key acquisition channels, including Refer-a-Friend programs, cross-selling, and verified user activation.
- Execute comprehensive testing programs focused on communication cadence, offer mechanics, and copy optimization to improve conversion rates.
- Manage end-to-end promotional operations, from creative requests and CRM coordination to terms and conditions management.
- Collaborate with cross-functional partners in Legal, Product, and Customer Service to streamline processes and resolve promotional issues.
- Analyze user pain points and leverage data to develop actionable plans for improving the onboarding experience.
- Support costing analyses to enhance the accuracy of our growth forecasting.
Must-haves
- At least 3 years of professional experience in growth marketing, customer acquisition, or operations.
- Strong operational mindset with a proven ability to manage complex, multi-channel programs.
- Proficiency with marketing technology, including CRM platforms, analytics tools, and testing software.
- Advanced Excel skills and a deep comfort level with data analysis and reporting.
- Excellent organizational and project management skills with a meticulous attention to detail.
- Strong communication skills and the ability to collaborate effectively across diverse teams.
Nice-to-haves
- A Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Knowledge of the sports industry or experience working within a heavily regulated sector.
- Personal experience as an avid sports or gaming fan who has used competitive products.
Benefits
The salary range for this position is $73,000 to $91,000 USD. We also provide a comprehensive benefits package, including:
- Medical, vision, and dental insurance.
- Life and disability insurance.
- 401k retirement plan.
- Generous paid time off.
- Commuter benefits.








