Acquisition Strategy Associate at FanDuel

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FanDuel

Acquisition Strategy Associate

us flag
United States

73k - 91k USD

Hybrid

Full Time

#Marketing

#Growth Marketing

#Customer Acquisition

#Operations

#Campaign Management

#CRM Platforms

#Testing

#Analytics

#Excel

#Data Analysis

FanDuel is looking for a Acquisition Strategy Associate

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We are searching for a Senior Acquisition Strategy Associate to join our team in a hybrid capacity. As the premier mobile gaming company in North America, we operate a diverse portfolio of brands including FanDuel Sportsbook, Casino, and Racing, and we are looking for a strategic thinker to help drive our customer acquisition initiatives to the next level.

Responsibilities

  • Own and optimize key acquisition channels, including Refer-a-Friend programs, cross-selling, and verified user activation.
  • Execute comprehensive testing programs focused on communication cadence, offer mechanics, and copy optimization to improve conversion rates.
  • Manage end-to-end promotional operations, from creative requests and CRM coordination to terms and conditions management.
  • Collaborate with cross-functional partners in Legal, Product, and Customer Service to streamline processes and resolve promotional issues.
  • Analyze user pain points and leverage data to develop actionable plans for improving the onboarding experience.
  • Support costing analyses to enhance the accuracy of our growth forecasting.

Must-haves

  • At least 3 years of professional experience in growth marketing, customer acquisition, or operations.
  • Strong operational mindset with a proven ability to manage complex, multi-channel programs.
  • Proficiency with marketing technology, including CRM platforms, analytics tools, and testing software.
  • Advanced Excel skills and a deep comfort level with data analysis and reporting.
  • Excellent organizational and project management skills with a meticulous attention to detail.
  • Strong communication skills and the ability to collaborate effectively across diverse teams.

Nice-to-haves

  • A Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Knowledge of the sports industry or experience working within a heavily regulated sector.
  • Personal experience as an avid sports or gaming fan who has used competitive products.

Benefits

The salary range for this position is $73,000 to $91,000 USD. We also provide a comprehensive benefits package, including:

  • Medical, vision, and dental insurance.
  • Life and disability insurance.
  • 401k retirement plan.
  • Generous paid time off.
  • Commuter benefits.
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