Acquisition Strategy Associate at FanDuel

THE POSITION
Our roster has an opening with your name on it

We are currently looking for an Acquisition Strategy Associate to support the strategic growth and operational excellence of our customer acquisition initiatives. This is an exciting opportunity to drive impact across alternative acquisition channels, promotional operations, and customer experience optimization while working closely with cross-functional teams to enhance our acquisition capabilities.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

Acquisition Channel Strategy & Operations:

• Own and optimize acquisition channels including Refer-a-Friend (RAF), Verified Not-Activated, and Cross-Sell
• Conduct channel operations while developing and testing strategies to optimize both product experience and offer mechanics
• Support costing analyses to improve forecasting accuracy
• Build upon existing strategies and determine next-phase opportunities, including leveraging targetable offers and media integration

New User Conversion Strategy:

• Assist with conversion strategies across various points in the customer acquisition funnel, focusing on users at different stages of their journey
• Execute comprehensive testing programs including communication cadence, copy optimization, offer mechanics, and generosity levels
• Partner with Legal team to expand messaging capabilities and improve targeting options for users throughout the conversion process
• Implement insights from A/B testing to drive continuous improvement in conversion rates across all funnel stages

Promotional Operations & Process Excellence:

• Manage end-to-end promotional operations including creative requests, onboarding journey merchandising, CRM operations coordination, terms & conditions management, and more
• Streamline processes with promotional operations, legal, and other cross-functional teams
• Collaborate with Product and Customer Service teams with promotional and product issue resolution and escalation management

Customer Experience & Insights:

• Gather insights to identify new user pain points and develop actionable improvement plans
• Support the team on maximizing untapped efficiencies and enhancements to promotional capabilities
• Facilitate testing and implementation of sign up and onboarding experience optimizations

THE STATS
What we're looking for in our next teammate

• Minimum of 3 years of experience in growth marketing, customer acquisition, or strategy and operations preferred
• Bachelor's degree in Marketing, Business, Analytics, or related field preferred
• Strong operational mindset with proven ability to manage complex, multi-channel programs
• Experience with promotional operations, campaign management, and cross-functional coordination
• Proficiency with marketing technology stack including CRM platforms, testing tools, and analytics platforms
• Data-driven approach with strong analytical skills and attention to detail
• Strong communication skills and ability to collaborate effectively across teams
• Customer-focused mindset with understanding of user experience optimization
• Intermediate-advanced Excel skills and comfort with data analysis and reporting
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected].

The applicable hourly range for this position is   $35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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