FanDuel

Acquisition Strategy Associate

United States

73k - 91k USD

Hybrid

Full Time

#Marketing

#Growth Marketing

#Customer Acquisition

#Operations

#Campaign Management

#CRM Platforms

#Testing

#Analytics

#Excel

#Data Analysis

FanDuel is looking for a Acquisition Strategy Associate

Full Time Senior Hybrid United States Marketing Growth Marketing Customer Acquisition Operations Campaign Management CRM Platforms Testing Analytics Excel Data Analysis English Medical insurance Vision insurance Dental insurance Life insurance Disability insurance

We are searching for a Senior Acquisition Strategy Associate to join our team in a hybrid capacity. As the premier mobile gaming company in North America, we operate a diverse portfolio of brands including FanDuel Sportsbook, Casino, and Racing, and we are looking for a strategic thinker to help drive our customer acquisition initiatives to the next level.

Responsibilities

Own and optimize key acquisition channels, including Refer-a-Friend programs, cross-selling, and verified user activation.
Execute comprehensive testing programs focused on communication cadence, offer mechanics, and copy optimization to improve conversion rates.
Manage end-to-end promotional operations, from creative requests and CRM coordination to terms and conditions management.
Collaborate with cross-functional partners in Legal, Product, and Customer Service to streamline processes and resolve promotional issues.
Analyze user pain points and leverage data to develop actionable plans for improving the onboarding experience.
Support costing analyses to enhance the accuracy of our growth forecasting.

Must-haves

At least 3 years of professional experience in growth marketing, customer acquisition, or operations.
Strong operational mindset with a proven ability to manage complex, multi-channel programs.
Proficiency with marketing technology, including CRM platforms, analytics tools, and testing software.
Advanced Excel skills and a deep comfort level with data analysis and reporting.
Excellent organizational and project management skills with a meticulous attention to detail.
Strong communication skills and the ability to collaborate effectively across diverse teams.

Nice-to-haves

A Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Knowledge of the sports industry or experience working within a heavily regulated sector.
Personal experience as an avid sports or gaming fan who has used competitive products.

Benefits

The salary range for this position is $73,000 to $91,000 USD. We also provide a comprehensive benefits package, including:

Medical, vision, and dental insurance.
Life and disability insurance.
401k retirement plan.
Generous paid time off.
Commuter benefits.

FanDuel

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Acquisition Strategy Associate at FanDuel