Account Based Marketing Manager
118k - 135k USD
Remote
Full Time
#Account Based Marketing
#Digital Marketing
#Software
#6Sense
#Salesforce
#Data
#Campaign Management
Cribl does differently.
What does that mean? It means we are a serious company that doesn’t take itself too seriously; and we’re looking for people who love to get stuff done, and laugh a bit along the way. We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are.
As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.
Why You’ll Love This Role
Cribl is looking for an Account Based Marketing superhero to drive data-fueled, high impact campaigns into target accounts and enable our GTM teams on account based insights - generating high propensity pipeline that amplifies Cribl’s growth trajectory. The successful candidate will be a revenue- and data-centric marketer, tech-savvy and passionate about innovation, who is hungry for growth.
As An Active Member Of Our Team, You Will…
- Drive the ongoing evolution of Cribl’s Account Based Marketing activation approach, toward greater pipeline impact, ROI, and GTM cohesion - bringing the very latest industry knowledge to define the strategic roadmap, and guide cross-functional execution
- Be the lead partner for Marketing Operations on 6sense for GTM teams: driving 6sense enablement (creating custom materials including how to sell to all types of intent data) and ongoing engagement for SDRs and RSMs - evidencing impact on utilization and Sales outcomes
- Work across Marketing teams to advise and serve up 6sense segments for account based activation
- Champion the Account Funnel - driving visibility and surfacing insights with Regional Marketing & Sales into Target Account status to devise campaigns and Account cohorts, globally
- Create content with Subject Matter Experts, curate campaigns across channel owners - rolling up sleeves to get work executed
- Innovate with bespoke content creation at scale for hyperpersonalized campaigns (e.g. leveraging GenAI and automated orchestration)
- Partner with Web and through the Demand team to drive account based personalization
- Own reporting on all activities, inputting to the evolution of models for reporting success per latest tools and tactics available, and strategies deployed
- Provide 6sense Sales user support (leveraging vendor support where required) and the ongoing optimization of Sales alerts, with Marketing Operations
- We are a remote-first company and work happens across many time-zones – you may be required to occasionally perform duties outside your standard working hours
If You’ve Got It - We Want It
- At least 7 years of experience in Digital and Account Based Marketing, with 4+ years in a software company, targeting IT, Security, DevOps in large enterprises
- Demonstrable experience in Account Based Marketing campaigns, Account segmentation, and both Marketing & Sales activation of intent data, to create high propensity pipeline
- Deep experience with 6sense is essential. Experience across a range of intent providers (e.g. review sites, TechTarget Priority Engine, Bombora, Qualified, ZoomInfo, LinkedIn Sales Navigator) and hands-on reporting in Salesforce is highly preferred.
- World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the Account’s experience
- Obsessive about measuring results - strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities
- Exceptional communication, project and budget management skills. Can clearly articulate ideas, frame problems and offer solutions
- Effective time management skills and the ability to multi-task: calm under pressure and aggressive timelines; proven in their ability to roll up their sleeves to get work done.
- Comfortable with finding clarity from ambiguity in a dynamic, fast paced environment
- Strong proactivity, accountability, and a spirit of innovation
Salary Range ($118,000 - $135,000)
The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience. In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.
Bring Your Whole Self
Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.
Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us.
