Account Based Marketing Manager
120k - 238k USD
Remote
Full Time
#Marketing
#Account Based Marketing
#Data Driven
#Campaigns
#ROI Analysis
#Strategy
#Marketing Operations
#Sales Operations
Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!
We are looking for an Account-Based Marketing Manager to build and execute tailored programs that power the upsell and expansion of our existing customer base. Reporting to our Manager, Demand Generation, you will be responsible for supporting our sales motion by designing, building and executing account-centric efforts that translate into pipeline, driving higher deal size, and conversion across the funnel.
An excellent candidate for this role is experienced in building, executing, and measuring account-centric (ABM) programs to multiple personas in an organization. You are a data-driven, deeply collaborative marketer. You enjoy working closely with sales to ensure processes and measurements are aligned to support outcomes. You love the use of the latest technology to enable personalized targeting to individuals across their buying journey.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Develop and refine Figma’s approach to global Account-Based Marketing, including defining the KPIs, systems of measurement, and channel strategy
- Execute and optimize a data-driven ABM strategy to achieve sales goals and contribute incremental revenue
- Deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
- Iterate and optimize campaigns based on data and ROI analysis of programs and tactics, applying an experimentation mindset
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Partner with regional Demand Generation Managers, Field Marketers, Sales, and BDRs to build integrated campaign motions
- Work closely with marketing & sales operations functions to support high-performing ABM tool integrations and real-time visibility into performance
- Document processes and best practices in our handbook for marketing and sales teams to reference
- Be the driver of ongoing communications, reporting, quarterly business reviews and influence a range of stakeholders including executives
We’d love to hear from you if you have:
- 4+ years of experience working on pipeline generating marketing teams
- Have worked closely with product-led growth sales personas in the past
- Strong ability to gather input and establish alignment between a large number of stakeholders
- Proven track record of getting large marketing programs successfully implemented delivering results
- Strong analytical skills to draw conclusions and make directional decisions
- Familiarity with building and implementing account-based marketing programs
- Excellent verbal and written communication, with effective listening and a strong collaborative attitude
While it’s not required, it’s an added plus if you also have:
- Direct experience in a sales role
- Direct experience working with Field Marketing
- Strong knowledge of Marketing Ops
- Experience in a SaaS environment
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.
