Federato
Account Based Marketing Manager
Hybrid
Full Time
#Go To Market
#Marketing
#ABM
#Field Marketing
#B2B Marketing
#Webinars
#Digital Advertising
#Social Media
#Project Management
#Stakeholder Engagement
Federato is looking for a Account Based Marketing Manager
Full TimeSeniorHybridGo To MarketMarketingABMField MarketingB2B MarketingWebinarsDigital AdvertisingSocial MediaProject ManagementStakeholder EngagementEnglishHybrid work
We’re Federato, the team behind an AI-powered RiskOps platform that helps the world’s largest insurers and most innovative insurtech startups price risk more accurately and fairly. Our investors include the backers of Salesforce, Veeva, Zoom, and Box, and we’re growing fast.
Responsibilities
- Design and run 1:1 and 1:few ABM programs that directly support sales goals and move decision-makers through the buyer’s journey.
- Lead account selection, research, and planning, then coordinate execution across email, web, personalized advertising, intent data, and events.
- Shape buyer personas and craft messaging that speaks to each persona’s challenges and desired outcomes.
- Align stakeholders in Marketing, Customer Success, and Sales around integrated account-activation plans.
- Work with content teams to customize campaigns and deliver tailored thought leadership.
- Track KPIs across every tactic, spot opportunities for improvement, and keep programs performing at a high level.
Must-haves
- 5+ years of ABM or Field Marketing experience in a B2B setting.
- Proven success running integrated campaigns that include webinars, digital advertising, and social media.
- Strong understanding of the technology sales cycle and how to use marketing to nurture and engage prospects.
- Excellent project-management skills.
- Collaborative approach with a track record of building strong relationships across marketing and sales teams.
- Fluency in English.
Benefits
- Hybrid work model.
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