ABX Campaign Manager at Acquia

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia is a Great Place to Work-CertifiedTM company in the U.K., is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community.. We are Acquia. We are building for the future and we want you to be a part of it!

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia. You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary.

About the Role
We’re looking for a hands-on ABX Campaign Manager with experience building and launching account-based marketing campaigns in B2B SaaS. This role is ideal for someone who thrives in creating campaign strategy, orchestrating multi-channel execution, and driving measurable impact. We are excited to bring on a candidate that has experience as a data-driven B2B ABX marketer who has successfully built and managed highly targeted marketing programs!

In this position, you will develop and implement personalized ABX programs in partnership with various teams to achieve measurable outcomes in account penetration, relationship development, and revenue growth primarily within our existing customer base.
The ideal candidate has strong analytics skills and regularly analyzes program performance, identifying findings and has a continuous improvement practice to drive increased outcomes quarter over quarter.

What You’ll Be Doing
- Working together with sales to establish specific campaigns that stimulate interest from target personas within strategic clients, engaging champions, decision makers, and other account partners.
- Taking ownership for program execution, including planning, setting goals, managing budgets, maintaining lists, following up, and reporting.
- Gathering intelligence on target accounts, including account profiles, relevant business needs, and new contacts, and using the information to prioritize and develop ABX campaigns.
- Collaborate with product marketing and content teams to develop targeted messaging and content that engages accounts based on account intel, vertical, relevant use cases, and personas.
- Deploying a coordinated multi-channel programs approach that includes both on- and offline activities such as email, direct mail, display, account-based advertising, social, and virtual or in-person events.
- Providing sales training, tools, and support including the creation of BDR email copy and scripts in support of campaigns; educating the team on ABX standard methodologies.
- Tracking and analyzing results to demonstrate the value of the program and constantly improving for better return on investment.

Qualifications
- 4-6 years running enterprise B2B marketing programs, with a focus on ABX strategies.
- Proven ability to strategize and achieve desired outcomes, translating business needs to ABM marketing programs and pipeline.
- Ability to lead with a digital-first approach and leverage data-driven digital marketing technologies in demand creation.
- Excellent relationship and project management skills with the ability to build rapport, influence, and deepen relationships with collaborators, especially with Sales.
- Knowledge and understanding of marketing tools, processes, and workflows in order to define, track, and report critical metrics for ABX activities.
- Strong written and oral communication skills.
- Skilled in analyzing data and using metrics effectively.

We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.

Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more! 

Acquia is an equal opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veterans status or any other protected status or characteristic under federal, state or local law unrelated to the ability to perform the job.

Interested residents of Colorado may contact [email protected] as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.