ABM & Field Marketing Manager
Remote
Full Time
#Field Marketing
#Event Marketing
#ABM
#Event Planning
#Partner Marketing
#Demand Generation
#Marketing Automation
#CRM
#Trade Shows
#Pipeline Management
#ROI
Our Commitment to Our Team
At Pipe17, our values aren’t just words on a wall. They’re how we operate every day.
We are a high-performance team built around ownership, integrity, and a strong bias for action.
We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission.
We operate with urgency, but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.
Teamwork is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions is a daily practice, not just something we talk about. We learn from each other, improve constantly, and rally around our mission: unify commerce after the buy button.
We act with integrity. We do what’s right, even when it’s hard. That’s how we build trust with each other, our customers, and our partners.If these values resonate with how you like to work, you’ll fit right in.
ABM & Field Marketing Manager
Location: Remote (US)
Department: Marketing
Reports to: VP of Marketing
About Pipe17
Pipe17 is the AI-Native Order Operations Platform that helps brands, retailers, and logistics partners connect, automate, and scale their commerce ecosystems. We work with fast-growing, complex commerce organizations that need real-time visibility and orchestration across channels, partners, and systems.
The Role
Pipe17 is hiring an ABM and Field Marketing Manager to own and scale our field, event, partner, and experience with executing ABM programs. This role is highly cross-functional and revenue-focused. You’ll work closely with Sales, Partnerships, and Product Marketing to drive pipeline, accelerate deals, and deepen strategic account engagement.
This is a hands-on role for a builder who enjoys turning strategy into execution and measuring impact all the way through the funnel.
What You’ll Do
Account-Based Marketing (ABM)
- Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts
- Create personalized, multi-touch campaigns across events, content, direct mail, and digital
- Support account expansion and deal acceleration through tailored field and ABM initiatives
Field & Event Marketing
- Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events
- Develop regional and vertical-specific programs aligned to sales priorities
- Manage event logistics, vendors, budgets, and post-event follow-up
- Measure event ROI and influence on pipeline and revenue
Partner Marketing
- Own co-marketing programs with Pipe17 partners, including joint events, webinars, sponsorships, and campaigns
- Coordinate messaging, execution, and lead sharing with partner teams
- Support partner-led pipeline generation and field enablement
Cross-Functional Collaboration
- Work closely with Sales, Partnerships, Product Marketing, and RevOps to align programs with go-to-market strategy
- Ensure consistent messaging and positioning across all field and partner activities
- Provide feedback from the field to inform product and messaging decisions
Reporting & Optimization
- Track program performance, pipeline impact, and ROI
- Build clear reporting for leadership on what’s working and where to invest
- Continuously test, optimize, and scale successful programs
What We’re Looking For
- 4–7 years of experience in B2B/ABM & field marketing, event marketing, or demand generation (SaaS preferred)
- Proven experience owning events and field programs from strategy through execution
- Strong understanding of ABM principles and hands-on experience running ABM campaigns
- Experience working closely with Sales and Partnerships to drive pipeline
- Highly organized, detail-oriented, and comfortable managing multiple programs at once
- Data-driven mindset with the ability to measure and communicate impact
Willingness to travel for events (approximately 20–30%)
Nice to Have
- Experience marketing to commerce, retail, logistics, or supply chain audiences
- Experience with marketing automation, CRM, and ABM tools
- Startup or high-growth company experience
Compensation (US FTE)
- Competitive salary
- Great healthcare + dental + vision coverage
- Retirement plan
- Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
- Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation
About Us
Pipe17 is the AI-native Enterprise Order Operations Platform for brands and 3PLs. We replace the fragmented stack of iPaaS, middleware, and legacy OMS with one unified operational layer that manages orders, inventory, products, fulfillment, and exceptions across every channel and partner.
With 300+ managed connectors, AI-powered workflows, and an industry-first MCP Server for agentic commerce, Pipe17 lets brands go live in weeks, scale into new channels in days, and run post-checkout operations without developer dependency or systems integrators.
Our customers reduce operational costs by up to 85%, cut fulfillment errors by 99%, and launch new channels in days instead of months. Pipe17 is trusted by enterprise brands including Estée Lauder, Allbirds, e.l.f. Beauty, Made In Cookware, Wyze, Olly, Black Rifle Coffee Company, and Dude Wipes, as well as leading 3PLs including Ryder, FedEx, and Barrett Distribution.
Pipe17 is a venture-funded software company headquartered in Seattle, WA with a significant presence in the San Francisco Bay Area. The company is backed by GLP Capital Partners, a leading investor in ecommerce logistics, and recently announced its Series A funding to accelerate growth and category leadership.
