ABM Coordinator
Hybrid
Full Time
#Marketing
#Account Based Marketing
#DemandBase
#Campaign Management
#Research
#Data Analysis
Who we are:
For over 20 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
We encourage you to apply if your qualifications and experience are a good fit for any of our openings.
Your role:
As part of the Digital Marketing ABM team, your duties will aid the development and implementation of Global Relay’s ABM strategy.
As the ABM coordinator, you will work closely with the ABM Manager to create and execute marketing tactics for key accounts. As part of the ABM team you will be responsible for a diverse range of account based marketing related functions specific to gathering marketing data around focused accounts via research, co-ordination with other departments and analysis.
Working closely with sales you will provide assistance with the planning and executing of various marketing initiatives utilising the full range of marketing channels for these targeted accounts.
Your responsibilities:
General
- A clear and comprehensive understanding of how ABM works including:
- the differentiation between key approaches e.g. 1:few, 1: many etc
- difference and importance of middle of funnel vs bottom of funnel content and strategies
- ability to talk confidently to key stakeholders about ABM and how it fits with the wider marketing offering
Demandbase
- Completion of training to familiarise self with the platform
- Manage the update of key words within the platform
1-Many campaign management
- Managing the running of paid media and email campaigns with support from ABM manager
- Monthly briefing of content and design teams to develop updated social ads
- Weekly analysis of campaign results and suggestions on how campaigns could be improved. This could include paid media and email campaigns
Research
- Account specific research to build out account profiles incl. organisational structure, stakeholder mapping, latest news
- Sub-industry (Insurance, Hedge Fund, Broker/Dealer etc) research to inform 1-Few messaging pillars including pain points within these
Account page creation support
- Laying out the structure of the page following sales request
- Creative Wrike tickets for thumbnails as needed
- Briefing Wrike tickets for Website Manager to build the page OR building of pages in Uberflip (training to be given)
- Miro board for page ‘templates’
Connectors direct mail project
- Manage the fulfilment process for EMEA and oversee and assist NA
Day-to-day
- Ensure Wrike tickets are up to date
- Prepare regular reports by collecting and analyzing data
- Contribute to wider marketing initiatives as required
- Attending one-to-ones and providing feedback to support your ongoing development
- Creating and delivering presentations based on your analysis to senior managers; and
- Various other duties as required
About you:
- A degree, or equivalent work experience in the Marketing field
What you can expect:
At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.
We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
We understand flexible work arrangements are important, and we encourage that in our work culture. Whether it’s flexibility around work hours, workstyle, or lifestyle, we want to ensure our employees have a healthy work/life balance. We support and value a hybrid work model that blends collaboration with the team in the office and focus time from the comfort of your home.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.
