Senior Programmatic Specialist
Hybrid
Full Time
#Marketing
#Digital Marketing
#Programmatic Advertising
#Management
#Analytical Skills
#Communication Skills
At our core, we are a team of challengers who believe that traditional banking is ready for a transformation. We are not just another bank. We are a group of curious, agile thinkers dedicated to creating smarter financial options for Canadians. With over 50 years of history and more than 670,000 customers served through Equitable Bank and our subsidiary, Concentra Bank, we manage over $125 billion in assets. Our digital platform, EQ Bank, has been recognized by Forbes as one of the best banks in Canada since 2021. We foster a culture where asking questions is encouraged, learning happens together, and everyone is supported in reaching their full potential.
The opportunity
We are looking for a Senior Programmatic Specialist to take the lead on our programmatic and direct advertising efforts. In this role, you will be the driving force behind our brand awareness and audience engagement strategies. You will work closely with our marketing team to plan and execute media buys across premium video, audio, and display channels. This position is a perfect fit for someone who is passionate about digital marketing and wants to help us redefine the future of banking in Canada.
A day in the life
- Develop and implement comprehensive programmatic strategies that align with our broader marketing objectives.
- Take charge of planning, executing, and optimizing multi-channel campaigns across various platforms like DV360, The Trade Desk, and Amazon Ads.
- Analyze campaign performance and manage budgets to ensure we are maximizing our return on investment while identifying the best audience segments for our messaging.
Who you are
You are a seasoned professional with at least three years of experience in digital marketing, including a minimum of two years spent managing programmatic, private, and guaranteed buys through DSPs. You possess a post-secondary degree in a field such as business, marketing, or communications. You are comfortable negotiating with major publishers and have a deep understanding of multi-channel campaign optimization. Because you will be communicating complex data, you have strong analytical and presentation skills, along with excellent written and oral communication abilities in English. If you have experience in the financial services industry or have worked in an agency setting, we would love to hear from you.
Why you'll love it here
We offer a supportive, hybrid work environment where your professional and personal growth are top priorities. Our benefits package is designed to take care of you and your family, including:
- Comprehensive medical, dental, vision, life, and disability insurance.
- Generous maternity and paternity leave top-up programs.
- Access to professional development allowances and career growth programs.
- A competitive discretionary bonus and a market-leading RRSP match program.
- Participation in our Employee Share Purchase Plan.
- A generous vacation policy and personal days to ensure you have time to recharge.
