OpenFarmInc

Brand Manager

Canada

Hybrid

Full Time

#Marketing

#Brand Marketing

#Growth

#Messaging

#Budget Management

#Customer Engagement

#Data Analysis

#Cross Functional Collaboration

#Project Management

#Strategic Thinking

OpenFarmInc is looking for a Brand Manager

Full Time Mid-Level Hybrid Canada Marketing Brand Marketing Growth Messaging Budget Management Customer Engagement Data Analysis Cross Functional Collaboration Project Management Strategic Thinking English Hybrid work 401k Paid time off Medical insurance Dental insurance

Who we are: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.  We are headquartered in Toronto, Canada with team members based across North America.

In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighborhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet.

We are looking for a Brand Manager to help support category growth. In this role, you will analyze our product positioning across category and leverage consumer insights, to help shape and communicate our mission and product attributes in support of our go-to-market strategies.

This role will play a vital part in supporting brand understanding at the point of purchase as well supporting plan development across product categories. You will collaborate with cross-functional teams to bring opportunities to life and ultimately drive growth. Reporting to the Senior Director of Brand Marketing, the ideal candidate is creative, possess a strong strategic mind and has experience implementing targeted marketing campaigns that drive impact and category results.

What We Offer

Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company, with annual sales growth of over 60% YOY.

Join a dynamic and supportive work environment with a team of dedicated, high–performing professionals.

Market-competitive compensation.

In addition to your PTO, we offer company wide wellness days and personal days to support your wellbeing

Volunteer days to give back to our community

Comprehensive healthcare coverage and competitive 401k (US based roles only) and RRSP plans with company match.

Great office culture (with lot's of adorable pets!) where your pet interrupting video calls or in-person meeting is a norm!

Discounted food for your furry family friends!

How you’ll make an impact: (If this looks enticing, click “Apply!)

Strategy: Develop and implement product category strategies and plans to achieve short-term and long-term business goals. Ensure strategies are aligned with overall marketing department and companyobjectives.

Deep Category Understanding:Supportcategory overviews, understanding opportunity, gap to target and competitor activities to inform positioning and strategies.

Brand Development:Support the development and evolution of elements across touchpoints includingmessaging and point-of-sale. Ensure consistency across all brand touchpoints.

Cross-Functional Collaboration: Work closely with other departments (e.g., Sales, Innovation, Creative) to ensure brand initiatives are integrated and executed effectively.

Budget Management:Support development of brand’s marketing budget. Track expenses and ensure cost-effective allocation of resources.

Customer Engagement: Develop strategies to enhance consumer and customer engagement and loyalty.

We’re excited about you because:

You have 3+ years of work experience in brand marketing

Strategic Thinking: Ability to develop and implement effective brand strategies that align with company goals.

Proficiency in conducting category growth and analyzing consumer trends to inform brand strategy.

Strong creative skills to develop compelling messaging and product campaigns.

Excellent verbal and written communication skills to effectively convey brand messages and collaborate with internal and external stakeholders.

Ability to manage multiple projects simultaneously, ensuring timely and successful execution.

Proficiency in using data to measure and evaluate brand performance and making data-driven decisions.

Possesses a sense of urgency; is self-motivated and detail-minded

An ability to work independently and part of a team

Highly motivated and driven, with strong interpersonal skills

Curious and driven to ask questions for deeper understanding

Love pets! Bonus points if you have a furry best friend.

Our Values

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs. 

OpenFarmInc

3 views

0 applied

Visit OpenFarmInc

Share this job

Copy Permalink

Open roles at OpenFarmInc

OpenFarmInc

Social Media Community Manager

Canada

Hybrid

Full Time

#Marketing

#Digital Marketing

#Social Media

#Social Media Management

#Engagement

#Content Creation

#Analytics

#Microsoft Office

#Dash

#Customer Care

#Communication

#Collaboration

OpenFarmInc

Communications and Public Relations Manager

Canada

Hybrid

Full Time

#Marketing

#Public Relations

#Communications

#Media Relations

#Copywriting

#Project Management

#Outreach

#Event Strategy

#Storytelling

#Risk Management

#Microsoft Office

Discover similar jobs

Lodgify

Sales Development Representative

Remote

Full Time

#Sales

#SaaS

#Lead Generation

#Customer Engagement

#Closing

Pathstream

Director, End User Content Strategy

120k - 175k USD

Remote

Contractor

#Content Strategy

#Marketing

#Content Marketing

#Creative Direction

#Video Production

#Writing

#Data Analysis

#Contractor Management

#Content

#Brand

#Collaboration

MasterBrand Cabinets LLC

Area Vice President Dealer Sales

Remote

Full Time

#Sales

#Sales Leadership

#Manufacturing

#Sales Strategy

#Management

#Team Leadership

#Growth

#Forecasting

#Performance Management

Outsourcedstaff

Senior Video Editor

Remote

Full Time

#Social Media

#Video Editing

#Marketing

#Adobe Premiere Pro

#After Effects

#Photoshop

#Graphic Design

#Photo Editing

#Storytelling

Numan

Head of Engineering

Remote

Full Time

#Health Tech

#Engineering Leadership

#Digital Health

#Team Building

#Product Engineering

#Regulatory Compliance

#AI Tools

#Cross Functional Collaboration

#Technical Architecture

Allata

Ascend Program - Data

Remote

Full Time

#Data

#Data Engineering

#Software Development

#Data Analysis

#AI

#Agile

#Jira

#Git

#Cloud Platforms

Quest Resource LLC

Project Manager

Remote

Full Time

#Project Management

#Scheduling

#Budget Management

#Design

#Risk Management

#Procurement

#Coordination

#Quality Control

#Client Communication

Sahara AI

Social Media Manager

Remote

Contractor

#Social Media

#Web3

#Marketing

#Social Media Marketing

#Content Creation

#Community Engagement

#Analytics

#Twitter

#Discord

#YouTube

#Figma

#Copywriting

Cagents

Marketing Creative Coordinator

Remote

Full Time

#Marketing

#Graphic Design

#Project Management

#adobe indesign

#Adobe Illustrator

#Adobe Photoshop

#Microsoft Office

#Canva

#Video Editing

#Social Media

Harold Jean-Louis, Inc.

Social Media Marketer

Remote

Internship

#Social Media

#Marketing

#Content Creation

#Strategy

#Database Development

Form3

Junior Product Owner

Remote

Full Time

#Payments

#Product Management

#Business Analysis

#user

#API

#Data Analysis

#Stakeholder Management

#Product

Sportalliance

Senior Commercial & Pricing Analyst

Remote

Full Time

#SaaS

#Analytics

#Pricing Strategy

#Financial Modeling

#SQL

#AI Tools

#Revenue Forecasting

#Business

#Spreadsheets

#Scenario Modeling

#Data Analysis

Endgame Systems, LLC

Regional Vice President

Remote

Full Time

#Public Sector

#DoD

#Sales

#SaaS Sales

#Sales Leadership

#Team Management

#Customer Acquisition

#Growth

#Ecosystem

#Sales Methodology

Voodoo

Account Manager

Remote

Full Time

#Sales

#Google Ad Manager

#Digital Advertising

#Campaign Management

#Data Analysis

#Campaign Optimization

Modern Health

Director, People Business Partner

146k - 215k USD

Remote

Full Time

#Mental Health

#HR

#Tech

#HR Business Partnering

#Strategy

#Organizational Design

#Leadership Development

#Performance Management

#Change Management

#Program Management

#Data Analysis

#Employee Relations

saas.group

Applied Research Scientist

Remote

Full Time

#AI

#Research

#SQL

#Python

#Data Analysis

#Experiment Design

#Data Pipelines

#Validation

#AI Tools

#Research Methodology

Pinecone

Staff/Principal Product Manager, Database

Remote

Full Time

#Product Management

#AI

#Database

#SaaS Products

#Cloud Infrastructure

#Data Analysis

#User Research

#Roadmap Planning

#Collaboration

#Technical Products

ETGroup

Audio Visual Project Manager

Remote

Full Time

#Technology

#Audio

#Project Management

#Risk Management

#Management

#Financial Management

#Solutions

#Change Management

#Communication

#Project Planning

#Documentation

Momentum Data

Global ABM Director

Remote

Full Time

#Account Based Marketing

#B2B Marketing

#Martech

#Marketing

#Strategy

#Pipeline Generation

#Sales

#Orchestration

#ROI

#B2B SaaS

#Collaboration

Clyro

Technical Product Marketer Content Growth

Remote

Full Time

#AI

#Content Marketing

#Growth

#SEO Optimization

#Content Editing

#Editorial

#Keyword Research

#Management

#Social Media

#LinkedIn

#Twitter

#Ahrefs

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Marketing Interview Prep

Practice questions for Marketing interviews

Growth Salary Guide

Compensation data for Growth roles

Growth Job Market

Hiring trends and demand for Growth

Growth Interview Prep

Practice questions for Growth interviews

Brand Manager at OpenFarmInc

Brand Manager

Social Media Community Manager

Communications and Public Relations Manager

Sales Development Representative

Director, End User Content Strategy

Area Vice President Dealer Sales

Senior Video Editor

Head of Engineering

Ascend Program - Data

Project Manager

Social Media Manager

Marketing Creative Coordinator

Social Media Marketer

Junior Product Owner

Senior Commercial & Pricing Analyst

Regional Vice President

Account Manager

Director, People Business Partner

Applied Research Scientist

Staff/Principal Product Manager, Database

Audio Visual Project Manager

Global ABM Director

Technical Product Marketer Content Growth

Related Resources