OpenFarmInc
Brand Manager
Hybrid
Full Time
#Marketing
#Brand Marketing
#Growth
#Messaging
#Budget Management
#Customer Engagement
#Data Analysis
#Cross Functional Collaboration
#Project Management
#Strategic Thinking
OpenFarmInc is looking for a Brand Manager
Full TimeMid-LevelHybridCanadaMarketingBrand MarketingGrowthMessagingBudget ManagementCustomer EngagementData AnalysisCross Functional CollaborationProject ManagementStrategic ThinkingEnglishHybrid work401kPaid time offMedical insuranceDental insurance
Who we are: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. We are headquartered in Toronto, Canada with team members based across North America.
In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm’s long-term growth journey. With annual sales growth exceeding 60 per cent over the last three years, our products can be found in over 6,000 neighborhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line is recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with ethical sourcing partners Certified Humane®, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets and ensure we are sourcing ingredients in a way that respects farm animals and the planet.
We are looking for a Brand Manager to help support category growth. In this role, you will analyze our product positioning across category and leverage consumer insights, to help shape and communicate our mission and product attributes in support of our go-to-market strategies.
This role will play a vital part in supporting brand understanding at the point of purchase as well supporting plan development across product categories. You will collaborate with cross-functional teams to bring opportunities to life and ultimately drive growth. Reporting to the Senior Director of Brand Marketing, the ideal candidate is creative, possess a strong strategic mind and has experience implementing targeted marketing campaigns that drive impact and category results.
What We Offer
How you’ll make an impact: (If this looks enticing, click “Apply!)
We’re excited about you because:
Our Values
We Raise the Bar | We Dream Big | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed| We Are One Team
Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.
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