Customer Marketing Manager Job Description Template 2026
Updated 28 days ago · By SkillExchange Team
Think about the experience mix, too. About 56% of these roles target senior customer marketing managers, 28% mid-level, and 16% straight manager positions. Your description needs to speak to that. Start with a hook that shows the impact, like how their work in customer retention marketing can grow revenue by 20-30%. Cover the full customer marketing job description spectrum: from segmenting audiences and personalizing content to leveraging customer marketing software like Gainsight or Totango. End with a call to action that excites candidates about the customer marketing manager career path. Done right, it fills your pipeline fast and lands passionate pros who excel at customer engagement marketing.
Job Description Template
About the Company
Introduce your company here. Share your mission, values, and scale. For example, 'At [Company Name], like Zimperium or Coupa Software, we're revolutionizing [industry] with cutting-edge tech. Our 500+ team members serve thousands of customers worldwide, and we're growing fast with 25+ customer marketing manager jobs open across top firms. Join us to shape customer marketing strategies that drive loyalty and growth.'
Role Overview
Give a snapshot of the customer marketing manager role. Example: 'We're seeking a talented Customer Marketing Manager to lead customer retention marketing and customer engagement marketing efforts. In this customer marketing role, you'll develop strategies that turn users into advocates. With a salary range of $70,000-$150,000 (median $106,300 USD), this position suits senior pros (56% of openings), mid-level talent (28%), or managers (16%). Dive into what is customer success manager duties with a focus on marketing to customers.'
Key Responsibilities
List 8-10 duties. Example: 'Develop customer marketing strategies for retention and expansion. Create personalized campaigns using customer marketing examples from case studies. Analyze engagement metrics to refine approaches. Collaborate with sales on upsell plays. Own events and webinars for customer success marketing.' Use bullets for readability.
Requirements
Outline must-haves. Example: '5+ years in customer marketing jobs, with expertise in customer marketing manager responsibilities. Proven track record in customer retention marketing. Proficiency in customer marketing software like HubSpot or Marketo. Strong analytical skills for engagement data. Bachelor's in Marketing or related field.' Tailor to senior customer marketing manager if needed.
Nice-to-Haves
Add bonuses. Example: 'Experience at scale-ups like Grafana Labs or JumpCloud. Advanced skills in AI-driven customer marketing. Background in SaaS customer marketing manager career paths. Familiarity with tools like Segment or Amplitude.'
Benefits and How to Apply
Close strong. Example: 'Enjoy competitive pay ($70K-$150K), equity, remote work, unlimited PTO, and growth opportunities. To apply, send your resume and a note on your best customer marketing strategies to [email]. We're excited to hear how you'll boost our customer engagement marketing!'
Key Responsibilities
Develop and execute customer marketing strategies to improve retention and expansion revenue.
Design customer retention marketing campaigns, including newsletters, webinars, and personalized outreach.
Drive customer engagement marketing through events, content, and community building.
Analyze customer data to identify upsell opportunities and churn risks.
Collaborate with customer success teams on marketing to customers initiatives.
Create customer marketing examples like case studies and testimonials for sales enablement.
Manage customer marketing software tools for segmentation and automation.
Measure ROI on customer success marketing programs and optimize for impact.
Lead cross-functional projects for senior customer marketing manager level initiatives.
Report on key metrics like Net Retention Rate (NRR) and Customer Lifetime Value (CLV).
Required Skills
Nice-to-Have Skills
Writing Tips
Use active voice and action verbs like 'drive,' 'craft,' and 'optimize' to make customer marketing manager responsibilities pop.
Incorporate keywords naturally, such as 'customer retention marketing' and 'customer engagement marketing,' for SEO without stuffing.
Include real customer marketing examples, like 'boosted NRR by 15% via targeted campaigns,' to show impact.
Tailor for experience levels: emphasize strategy for senior roles, execution for mid-level.
Keep it scannable with bullets, short paragraphs, and bold key phrases for applicant-friendly reading.
Salary Transparency
In 2026, salary transparency in customer marketing manager job descriptions builds trust and speeds hiring. With medians at $106,300 USD (range $70K-$150K), listing ranges attracts qualified candidates who know they fit, reducing ghosting and bias. It complies with laws in states like California and New York, while showcasing fairness. Candidates appreciate knowing customer marketing manager salary upfront, helping them decide fast amid 25 openings at firms like Veritone and Grafana Labs.
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Frequently Asked Questions
What is a customer marketing manager?
A customer marketing manager focuses on marketing to customers for retention, engagement, and growth. Unlike acquisition marketing, they handle customer marketing strategies post-sale, using tools and data for loyalty.
What are typical customer marketing manager responsibilities?
Key duties include building retention campaigns, analyzing engagement data, collaborating on upsells, and measuring success with metrics like NRR. See our template for full lists.
What is the customer marketing manager salary range?
Currently, $70,000-$150,000 USD, with a median of $106,300. Varies by experience, location, and company like Nozomi Networks or Coupa.
How do I write a customer marketing job description?
Use our template: start with an engaging intro, list responsibilities and skills, add salary transparency, and include customer marketing examples for appeal.
What skills are needed for customer marketing manager jobs?
Required: strategy expertise, software proficiency, analytics. Nice-to-haves: AI tools, senior experience. Matches 56% senior, 28% mid-level openings.
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