Account Based Marketing Manager Job Description Template 2026

Updated 28 days ago · By SkillExchange Team

18

Open Positions

$133,400

Median Salary

4

Experience Levels

Writing a standout job description for an Account Based Marketing Manager role is key in 2026's competitive tech landscape. With 18 ABM job openings live right now, mostly senior positions at companies like Snowflake, Figma, and Tailscale, you need to attract top talent fast. Account based marketing manager job descriptions should highlight what makes ABM special: targeting high-value accounts with personalized campaigns that drive real revenue. Weave in elements like ABM best practices, ABM software expertise, and real ABM campaign examples to show you're serious about the role.

Think about the audience. ABM manager jobs draw experienced pros who know how to do ABM right, from ICP definition to multi-channel orchestration. Your description should speak to their pain points and aspirations, like boosting pipeline efficiency or landing enterprise deals. Mention perks like remote account based marketing manager jobs, competitive ABM manager salary (median $133K, ranging $88K-$238K), and growth opportunities. Use a conversational tone to build excitement. For instance, 'Join Fingerprint as we scale our ABM engine with cutting-edge ABM software.' This pulls in candidates searching for account based marketing jobs while setting expectations for what is ABM manager success. Is ABM worth it? Absolutely, when your JD converts searches into applications.

Job Description Template

About the Company

Introduce your company here. Highlight your mission, growth stage, and why it's an exciting place for ABM jobs near me. For example: At Snowflake, we're revolutionizing data cloud with AI-powered insights. As a leader in enterprise tech, we live ABM best practices to target Fortune 500 accounts. Join our high-growth team where innovation meets impact.

Role Overview

Paint a clear picture of the Account Based Marketing Manager role. Example: We're seeking a strategic Account Based Marketing Manager to own our ABM strategy. Drive account based marketing jobs success by personalizing campaigns for key accounts using top ABM software. This remote account based marketing manager job offers flexibility and huge upside in a $133K median ABM manager salary range.

Key Responsibilities

List 8-10 bullet points of core duties. Tailor to your needs. Example bullets: Develop ABM campaign examples that convert. Collaborate on ICPs and execute multi-touch plays. Leverage ABM software like 6sense or Demandbase for intent data. Measure ROI and optimize based on ABM best practices.

Requirements

Outline must-haves with specifics. Example: 5+ years in account based marketing manager jobs. Proven track record in ABM marketing jobs with 2x pipeline growth. Hands-on with ABM software and tools. Bonus: ABM certification from Demand Gen Report or similar.

What We Offer

Sell the perks. Example: Competitive account based marketing manager salary ($88K-$238K based on exp). Equity, unlimited PTO, remote work. Professional development including ABM certification stipends. Work with stars at Figma or Tailscale on game-changing projects.

How to Apply

Make it easy. Example: Send your resume and a note on your best ABM campaign example to [email protected]. Tell us why you're excited about our ABM job openings. We review apps weekly and respond within 48 hours. No agencies please.

Key Responsibilities

Develop and execute account-based marketing strategies targeting high-value accounts using ABM best practices.

Create personalized ABM campaign examples across email, ads, events, and direct touch.

Collaborate with sales to define Ideal Customer Profiles (ICPs) and buying committees.

Leverage ABM software like 6sense, Terminus, or Demandbase for account intent and orchestration.

Measure campaign performance, optimize for pipeline velocity, and report ROI to leadership.

Build playbooks for how to do ABM at scale, from Tier 1 to mid-market accounts.

Coordinate cross-functional teams including sales, content, and product for seamless execution.

Analyze account data to prioritize opportunities and personalize content at scale.

Stay ahead of ABM trends, test new channels, and iterate based on results.

Support ABM certification initiatives and train teams on tools and tactics.

Required Skills

5+ years in account based marketing manager jobs or similar ABM roles.Deep expertise in ABM software and martech stacks.Proven success driving revenue through targeted ABM campaigns.Strong understanding of B2B sales cycles and account-based methodologies.Analytical skills with tools like Salesforce, HubSpot, or Google Analytics.Excellent project management and cross-functional collaboration.Experience creating ABM campaign examples with measurable impact.Knowledge of ABM best practices and frameworks like The ABM Playbook.Comfortable in fast-paced SaaS or tech environments.Strong communication for executive presentations and team alignment.

Nice-to-Have Skills

ABM certification from recognized programs.Experience at top companies like Snowflake or Figma.Familiarity with AI-driven ABM tools.Background in remote account based marketing manager jobs.SQL or data querying for deeper insights.Content creation skills for personalized assets.

Writing Tips

1

Use primary keywords like 'account based marketing manager jobs' naturally in headings and intro to boost SEO without stuffing.

2

Incorporate real ABM campaign examples or metrics to make the JD credible and exciting.

3

Keep language conversational, like chatting with a top ABM pro over coffee.

4

Highlight salary ranges early for transparency and to attract serious applicants.

5

Include calls to action and next steps to reduce drop-off in applications.

Salary Transparency

In 2026, salary transparency is non-negotiable for ABM manager jobs. With medians at $133K and ranges $88K-$238K, listing bands upfront builds trust and filters qualified candidates. It levels the playing field, especially for underrepresented groups in account based marketing jobs. Candidates love knowing the account based marketing manager salary potential before applying, speeding up hiring. Be specific: factor in location, level (56% senior roles), and equity.

Frequently Asked Questions

What is an ABM Manager?

An ABM Manager leads account-based marketing efforts, focusing on high-value accounts with personalized strategies. They use ABM software to orchestrate campaigns, aligning marketing and sales for better ROI.

What is the typical ABM manager salary?

ABM manager salary ranges from $88K to $238K USD, with a median of $133K. Senior roles (56% of openings) command higher pay at companies like Figma or Snowflake.

Are there remote account based marketing manager jobs?

Yes, many ABM job openings are remote. Top firms like Tailscale offer fully remote account based marketing manager jobs with competitive perks.

Is ABM worth it for companies?

Absolutely. ABM best practices deliver 2-3x better results than spray-and-pray marketing, especially in B2B SaaS.

How do I find ABM jobs near me?

Search for 'ABM jobs near me' or 'account based marketing jobs' on job boards. With 18 openings now, check companies like Qualio or Sourcegraph.

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