WIN Reality is a sports technology company that is revolutionizing the way baseball and softball players prepare for the game. Using virtual reality, we provide athletes and coaches with the most authentic and immersive training experience in the world. This commitment has allowed us to partner with athletes, coaches, and organizations at all levels of the game from Youth Leagues to premier College Baseball and Softball programs, and Major League Baseball organizations.

Our commitment to innovation has attracted significant attention, including a $45 million investment from Spectrum Equity, a firm that has consistently identified emerging industry leaders such as GrubHub, Ancestry.com, and GoodRx.

WIN Reality is a dynamic start-up company looking for driven teammates to grow with it. Our culture reflects the characteristics that make sports special - comradery, shared success, and challenge. Our teams are united in their efforts towards pushing the limits of technology to give our players an edge. We offer a competitive total rewards package, a diverse and collaborative environment, and incredible opportunities for professional development.

Content Creation Specialist

Location: Austin, TX (In-office)

About the Role

We’re seeking a highly motivated, social-media-savvy Content Creation Specialist to drive the creation and implementation of engaging content across our brand’s digital and in-product experiences. This role will be key to developing a robust content engine that fuels organic growth, social engagement, and user retention.

Key Responsibilities

Content Production: Plan, capture, and edit content, focusing on video assets. Content should be optimized for VR and mobile experiences, working closely with both the marketing and product teams.
Collaborative Development: Partner with product and marketing teams to produce dynamic in-product video content and social media clips. Content should be engaging, relevant, and designed to enhance user experiences across all platforms.
Cross-Platform Adaptation: Design assets for various formats, including VR, mobile app, social media, and blog posts, ensuring versatility across channels.
Content Strategy & Execution: Maintain a high volume of quality content output, constantly evolving ideas and approaches. Meet bi-weekly or monthly with leadership to pitch new content concepts, optimizing resources and budget.
Talent Relations: Professionally manage relationships with agents, managers, and trainers, while coordinating production involving talent or influencers.
Self-Sufficiency & Efficiency: Work independently with minimal reliance on external teams, capable of capturing, editing, and launching content in a rapid cycle for real-time user engagement.

Qualifications

Experience: 3-5 years in content creation, ideally with a social media focus, in a dynamic environment.
Technical Skills: Proficient in video editing and filming, with a portfolio demonstrating versatility in content styles and platforms.
Social Media Knowledge: A “social native” with a strong grasp of engaging TikTok-style content, balancing brand polish with platform-appropriate authenticity.
Creative Problem-Solving: Able to pivot quickly, using creativity to produce high-impact content efficiently.
Domain Expertise: knowledge of sports marketing and sports personas.
Communication Skills: Able to work cross-functionally, maintain relationships with stakeholders, and communicate content strategies clearly and effectively.
Customer Empathy: Deeply understand the needs and wants of baseball/softball parents, coaches, and players - focusing each content piece on the unique needs of its primary persona.

Sports have a rich heritage of transcending traditional boundaries in pursuit of winning. Winning is why people of diverse specialties, beliefs, and backgrounds come together. That is why WIN Reality is committed to diversity. We are committed to fielding the best team possible which is why all applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

WIN Reality

1 Open Position

Content Creation Specialist