The Sales Enablement Content Manager is responsible for building, governing, and optimizing the sales content ecosystem, including plays, messaging, narratives, competitive insights, and product-to-sales translation. This role ensures Vericast sellers across all segments have the right tools and messages to win consistently, improving productivity, win rates, and onboarding success.

KEY DUTIES/RESPONSIBILITIES

Own the Sales Content Ecosystem - Govern structure, quality, and lifecycle of all sales content; Maintain content taxonomy and ensure findability; Enforce version control, compliance alignment, and content governance. (20%)
Build & Maintain Vericast Sales Playbooks - Create and maintain sales play-specific playbooks across segments; Define discovery flows, messaging, competitive positioning, and objection handling; Align plays to pipeline stages and forecasting criteria. (20%)
Translate Product & Product Marketing Manager Deliverables into Sales Assets - Partner with Product and Marketing to create sales content aligned to our sales strategy; Convert product updates into seller-ready messaging, decks, talk tracks, and collateral; Create launch enablement kits and vertical narratives; Partner with training to integrate materials into onboarding and skills programs. (15%)
Partner with Field Leadership to Drive Adoption - Collaborate with leaders across Enterprise, Strategic, and Priority segments; Develop battlecards, competitive teardowns, and scenario-based tools; Collect field feedback to update and optimize content regularly. (15%)
Content Analytics & Insights - Measure content usage, play adoption, and impact using enablement analytics; Analyze correlations between content and deal progression; Prioritize new content creation based on performance insights. (15%)
Ensure Messaging Consistency Across GTM Functions - Align messaging across Sales, Marketing, Product, and Customer Success; Maintain consistency of value propositions, proof points, and competitive angles. (15%)

Vericast

1 Open Position

Sales Enablement Content Manager