At Upbound, we are redefining how modern infrastructure is built for the Agentic AI Era. As the creators and primary maintainers of Crossplane, we are building the Intelligent Control Plane, a platform layer designed to make infrastructure programmable, autonomous, and composable. Our mission is to power the AI-native enterprise by providing a foundational layer that helps teams provision and adapt infrastructure at scale for both humans and AI agents. We are a Series B company backed by GV, Altimeter Capital, and Intel Capital, having raised $69M to support our work with Fortune 500 companies and over 1,000 teams across 100 countries.

The role

We are seeking a Head of Growth Marketing to join us in a full-time, remote capacity. This is a senior-level position reporting directly to the VP of Marketing. We are looking for a leader who is ready to build an AI-first growth function from the ground up. You will own our funnel end to end, moving beyond legacy demand generation playbooks to implement AI-native tools and workflows that support our enterprise and product-led motions.

Core responsibilities

Own the full-funnel growth strategy for the Upbound commercial platform, leveraging Crossplane and Modelplane to drive the top of the funnel.
Manage the campaign roadmap and program budget, ensuring efficient channel allocation and clear reporting to marketing and sales leadership.
Oversee lifecycle marketing, marketing operations, and the implementation of AI-assisted workflows to compress production cycles and improve decision-making.

Skills and experience

To be successful in this role, you should possess the following qualifications:

At least 10 years of experience in B2B marketing, with a minimum of 3 years specifically leading growth, demand generation, or acquisition teams.
A proven track record of managing significant program budgets and a deep understanding of how to allocate resources for maximum return.
Hands-on expertise with ad platforms, marketing automation tools, and data dashboards.
Demonstrable experience in transforming marketing team operations through the adoption of AI tools.
Strong analytical skills, including the ability to design tests, size opportunities, and defend metrics to sales stakeholders.
Experience marketing to technical audiences, such as platform engineers or infrastructure teams.

Compensation and benefits

We offer a collaborative environment where you can build and scale growth strategies for a product-led company. As part of our commitment to our team, we provide:

The flexibility of remote work.
The opportunity to work with cutting-edge cloud and AI technologies.
A direct impact on revenue generation and organizational scaling.

How to apply

If you are a strategic thinker who is passionate about building AI-native growth functions and wants to help shape the future of cloud infrastructure, we would love to hear from you. Please submit your application to be considered for this opportunity.

Upbound

1 Open Position

Head of Growth Marketing