Safi

Safi (previously TrueCircle) is building a marketplace to support waste processing facilities in selling the verified material they reclaim. Safi’s mission is to make circular economy firms more profitable through the deployment of AI Technology. We do that by developing foundational models, software and data connectors. Our customers are industrial recyclers of plastic and metals - manufacturers, processors, smelters. These firms are held back by limited, legacy technology. Our current customers include one of the world’s largest recycling plants and a group that processes the entire plastic waste stream of a major developed nation. We have product-market fit and strong customer traction in an under-served market. We’re backed by leading climate-focused VCs, including LowerCarbon Capital, Nosara Capital and Transition Ventures.