Honeylove

Honeylove is a venture-backed DTC startup founded by EDM artist Betsie Larkin, who has released multiple Top 40 hits and has toured with Armin van Buuren, Ferry Corsten, Paul van Dyk, ATB, and others. After searching high and low for quality shapewear that made her feel confident on stage, Betsie decided to create her own line of stage-worthy shapewear and launched the brand in 2018. Since then, Honeylove has expanded to tops, bras, and many other garments that have set new standards in their segments. We apply a technical and artistic approach to problems we see in the fashion industry, creating products that serve our customers of all shapes, sizes, and backgrounds. Honeylove grew quickly over the past couple of years and has attracted a customer base approaching 2 million, as well as earned praise from countless publishers (eg: New York Times, Good Morning America, etc). SimilarWeb called Honeylove one of the fastest growing large DTC brands, and the company received funding from top investors such as Lightspeed, Y Combinator, and Serena Williams. Most importantly, Honeylove is profitable despite continuing to grow at a rapid pace.